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According to experts, we eat with our eyes, if the color of our food is attractive, we crave it, otherwise we simply discard that option. Artificial or synthetic colorants can be used in the food, pharmaceutical and cosmetic industries, these colors are characterized by being brighter and cheaper than their natural counterpart. While natural colors come from some root, plant, stem, fruit or some other element found in nature, artificial colors are obtained through chemical reactions and synthesis of synthetic raw materials, they have much greater production capacity than their natural counterpart. . Within the synthetic colorants for the food industry there are two types of colorants: water-soluble and aluminum lacquer.
These are products that are soluble in water or in various types of solvent, be it glycerin, propylene glycol or alcohol.
Unlike water-soluble colors, these colors are insoluble in water, they are activated by using oily bases such as oils or fats or in some types of powders such as sugar. FDA, KOSHER and Halal certified colors.
Only FD&C colors are approved by the FDA for use in the US or products intended for that market.
Certified colors for use in Kosher products or products for the Jewish Community.
Certified colors for use in Halal products or products for the Muslim Community.